PruHealth website rebrand

PruHealthThe newly branded Vitality website, in conjunction with a product launch went live yesterday.

The PruHealth brand went through a subtle colour restructure and evolution. I wanted to carry this through to our online space, which was used to reflect different areas of the business: Individuals, Employers, Advisers and Providers.

Taking advantage of some of the simple look and feel benefits of CSS3, I was able to add rounded borders with much less HTML than I was using before. The site works as it should in all modern browsers, and degrades gracefully for IE6. Where possible I’ve added IE6, 7 and 8 specific styles to mimic other styles such as CSS3 gradients.

Matt Bowden

Hi, I'm Matt, I hope you enjoy my small collection of photography and design related bits and pieces.