New Website for SABR
The South African Breastmilk Reserve takes pride in "bringing milk to babies, safely"
Based in Gauteng the SABR collects, pasteurises and delivers breast milk to homes and orphanages in need of healthy milk.
With recent appearances on television and related websites, Stasa Kersevan is making strong headway in the fight to keep babies healthy. With the already high number of AIDS mothers’ growing daily, her work here in South Africa is critical.
We were challenged with the creation of a corporate identity for a brand which needed to grab the attention of potential mothers willing to donate milk. We felt that steering clear of conventional "baby" related imagery was a must. SABR needed to make an impact upon its potential donators often from the wall of a nursery or doctor’s room.
