Hunter’s Ecstasy
When an ad agency decides to complement an advert with a soundtrack, how much thought do you think goes into the selection of the song or tune?
The most recent Hunter’s advert sports a great beat, Blinded By The Lights, originally performed by The Streets. The lyrics have been changed but the vocals still carry an English accent, and that’s my first question. Why is the new version not sung by a South African?
The chorus is still pretty much the same, sung by a female vocalist, these lyrics begin with “Lights are blinding my eyes…”. However in the ad “Lights are blinding my eyes…” refers to the lack of shade. In the original soundtrack this line refers to the lights within a night club.
Here are a few more lyrics:
Maybe I shouldn’t have done the second one; I feel all fidgety and warm…
(People pushin’ by, and walkin’ off into the night)
Whoa, everything in the room is spinning; I think I’m going to fall down,
Do you think that Hunter’s realise that the original song is about taking ecstasy? Or maybe they did know and felt that their quality beverage, Hunter’s, could help with this line:
“Gotta get rid of this pill taste…”
March 2nd, 2006 at 6:53 pm
here in the us (of a) there’s an ad for a cruise ship company that plays the iggy POP song “lust for a life” which i do believe is all about doing heroin.
so they’re showing images of your typical cruise victims, 55+ couples holding hands and looking at beautiful beaches or younger couples playing golf or blackjack on deck or something, all i can imagine is that the typical american cruise-taker must be a big smackhead.